The Agency

A boutique creative agency focused on beauty, wellness, and lifestyle brands. They specialise in community-first campaigns that turn loyal customers into brand advocates.

The Brief

A beauty brand was launching a new minimalist makeup collection targeting 20–35 year old women on Instagram and TikTok. The client had a modest media budget and wanted organic reach to do the heavy lifting. They needed the campaign to feel authentic, not advertised.

"Our client didn't want another paid push. They wanted their community to tell the story for them." — Creative Director

The Problem

Before BOLD, the agency struggled with three things:

• Authenticity vs. scale — UGC campaigns were hard to manage at volume without losing quality control

• No benchmark — they had no way to tell clients upfront what participation numbers were realistic

• Content bottleneck — briefing, writing, and scheduling weekly campaign content consumed most of the team's time

The Challenge

A 3-week UGC challengeasking the brand's audience to post a no-filter, 30-second tutorial using the new collection, with a branded hashtag. Weekly winners received a full product gifting set and the top creator of the campaign was featured in the brand's next campaign shoot.

How They Used BOLD

Week 0 - Simulation The agency used BOLD's AI Virality Predictor to stress-test two campaign concepts before presenting to the client. The tutorial challenge format scored 81/100, while a simpler format scored 61/100. They went with the higher-scoring concept — and used the simulation data to set expectations with the client before a single euro was spent.

Week 1–3 - Launch & Automate Every tagged submission across Instagram and TikTok was tracked automatically in BOLD Studio. The agency could see participation volume, top-performing posts, and platform breakdown in real time — without touching a spreadsheet.

BOLD's AI Content Assistant wrote all weekly reminder posts, story prompts, and winner announcement captions — in the brand's tone — in under 15 minutes per week.

End of Campaign Reporting - A full automated report was generated and delivered to the client on the final day of the campaign, covering UGC volume, reach, engagement, follower growth, and a platform-by-platform breakdown.

Results

Total challenge submissions - 3,100+
Short-form video views - 1.4M+
Total organic reach - 620K+
New followers gained - +8,400
Engagement rate - 11.2% vs. 3.4% industry average
Content production time saved - 4 hours per week
Cost per engagement vs. paid ads -73% lower

The Outcome

The client made the challenge a permanent quarterly fixture in their marketing calendar. The agency was brought on as their retained social partner off the back of the campaign results.

"We walked into the review with a BOLD report and walked out with a 12-month retainer." — Creative Director