The Agency

A mid-sized creative social agency specialising in challenger brand campaigns, community activation, and content-led marketing. Their approach: less broadcasting, more belonging.

The Brief

A global sportswear brand wanted to drive awareness and community engagement around the launch of a new performance running line — targeting 18–28 year olds on Instagram and TikTok. The goal wasn't just reach. It was proof that the audience cared.

"We needed more than impressions. We needed to show our client that their audience was actually showing up." — Account Lead

The Problem

Before BOLD, the agency faced three blockers:

• No way to predict whether the campaign idea would land before pitching it to the client

• Manual tracking — submissions, tags, and entries were tracked across spreadsheets and DMs

• Reporting was painful — pulling data from Instagram and TikTok separately, formatting it, and sending it weekly took 6+ hours per campaign

The Challenge

A 4-week UGC challenge on Instagram and TikTok asking the brand's audience to post a 15-second video of their most creative running route, using a branded hashtag. Weekly winners received a product pack. The best submission of the month won an exclusive brand experience.

‍How They Used BOLD

Week 0 : Simulation- Before pitching to the client, the agency ran the challenge concept through BOLD's AI Virality Predictor. The tool scored the campaign 74/100 for viral potential, flagging that weekly winners versus one grand prize would drive 2.3x more sustained participation. The brief was updated accordingly before a single euro was spent.

Week 1–4 : Launch & Automate - BOLD tracked every tagged submission across Instagram and TikTok in real time. Entries were automatically logged, categorised, and surfaced in the BOLD Studio dashboard — no spreadsheets, no manual DM checks.

BOLD's AI Content Assistant generated weekly caption copy and hashtag sets for the brand's owned channels, cutting content production time from 3 hours to 20 minutes per post.

End of Campaign Reporting: A full performance report was auto-generated and sent directly to the client's marketing team — covering reach, participation rates, follower growth, and content performance by platform. No manual work. No last-minute formatting.

Results

Total challenge submissions - 4,300 
Short-form video views on tagged content - 2M
Total campaign reach - 850K
New followers gained - 12,000
Engagement rate - 8.7% vs. 2.1% industry average
Weekly reporting time saved - 5+ hours per week
Client satisfaction score - 9/10

The Outcome

The client renewed with the agency for two further campaigns within 6 weeks of results landing. The auto-generated BOLD report was used directly in the renewal pitch no extra preparation needed.

"BOLD didn't just save us time. It made us look like the smartest people in the room." — Account Lead