A challenge is an interactive social media format designed to engage communities and boost participation around a specific topic. Challenges encourage active involvement, leading to higher engagement rates, increased brand loyalty, and viral reach—benefits that traditional content formats often lack. By fostering a sense of community and shared experience, challenges create measurable value for brands and content creators, driving visibility and long-term audience retention.

BOLD is a powerful companion to existing social networks, making it easy to create and manage high-impact challenges. Social media challenges deliver exceptional reach and engagement, and with BOLD, brands and creators can simplify the process, track performance with real-time analytics, and maximize viral potential. By seamlessly connecting your social accounts, scheduling launches, and optimizing content strategy, BOLD helps brands increase engagement, improve content quality, and amplify visibility across all platforms.

When you create a new social media challenge, you’ll automatically enter Challenge Creator Mode, where you’ll find all the tools needed to design engaging, high-impact challenges for your community. Planning a larger activation? Our team is here to support you in concepting and executing large-scale campaigns. Plus, every challenge is also published on BOLD’s exclusive platform, increasing discoverability, participation, and engagement while allowing brands and creators to manage all contributions in one place.

Most brands start with our Starter Pack or Growth Pack to build and engage their community. Once you're ready to scale, the Pro Pack unlocks unlimited challenges for maximum impact. Each plan is designed to help brands drive engagement, boost community interaction, and create viral moments. If you're an individual creator looking to explore BOLD, the Creators Plan is the perfect choice to get started.